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about how to get out of their own way of development, the first attempt to seek innovation in brand positioning, so a number of players such as street, tide play family, fashion concepts have appeared in the market. Shoe enterprises choose to locate Street in Quanzhou area is Quanzhou's many sports brands now seeking good reference of differentiated marketing breakthrough, although the company entered a new market will fac  air max thea womens    e challenges from product design to marketing and trial, but at least for themselves in homogenization serious industry finds a new "Blue Ocean" markets. However, the roots of street fashion is still a "movement"? that require businesses to make a full range of integrated positioning. Big Mac make a transition of street fashion for over two years, now has not yet fully understand the brand positioning of final

destination, step master series is targeted at street fashion, but origin sportswear brand, whether or not to abandon the campaign hat, let him choose a dilemma. To some extent, living movement is a fad, but based on street culture and fashion to emphasize personality show, take some of sports products, left the movement, is a street fashion brand step PA street fashion go? they entrust the Ogilvy advertising for brand repositioning adjustments. For the Volt is based on the advantages of professional basketball, brand positioning, but rather in the "Street basketball players" approach, Walter, Chairman Cai Ji  air max 2014 womens    nhui thinks are not contradictory. "In the traditional impression, playing Street Basketball is in the mood, I don't see with, in fact, streetball and basketball tricks are two completely different concepts. Street Basketball juggling like of dribble, full imagination of

passing and Dunk, and strong of Hip-Hop music integration, emphasizes style, and free and creative of while, also needs has powerful of arm, and waist force, and bounce force, and perfect of action tie, these are is professional basketball movement who by must has of quality, professional basketball of technology in street basketball in the can get best of show and using, this will became Walter from professional movement penetration to fashion movement of and a way. ” Last night, the ANTA Group held a donation ceremony of the Charity Fund, to Jinjiang Charity Federation donated 100 million Yuan and set up "Anta and wooden Charity Fund". It is learnt that the donated funds are mainly used for social welfare assistance, including disaster relief, culture, sports and education in poor areas, and promoting the development of sports undertakings